SIUE Researcher Examines How Viral Stories Shape Online Identity
Mary Macharia’s study explores how digital media can amplify identity threats, public backlash and reputation challenges for individuals, employers and organizations.
Nicole Franklin, SIUE Communications
This monthly series highlights SIUE School of Business faculty whose research and expertise help organizations, industries and communities better understand today’s business challenges.EDWARDSVILLE - As digital media becomes an increasingly significant part of daily life, individuals and organizations alike are paying closer attention to how online conversations shape identity, reputation and public response. Mary Macharia, PhD, associate professor of Computer Management and Information Sy...
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